The Waves Story: A Journey Through Grief đ
- Waves Athleisure
- Nov 1, 2024
- 1 min read

Waves was founded in 2023 by myself, Natalie McNeill, inspired by the loving memory of my son, Cohan. After his passing, I found myself drowning in grief, desperately searching for a way to stay afloat. I discovered that getting outdoors and moving my body became a lifeline, a powerful tool for managing the immense sorrow I felt.
Whether it was a brief 5-minute walk or a longer session at the gym, those moments gave me the space to focus on something beyond the crushing weight of my thoughts.
Waves emerged from this deeply transformative journey. I created the brand to offer comfort and inspiration to others navigating their own grief, providing them with the encouragement to find the joy in life again, in whatever form it may take.
Thank you for joining me on this journey, if you ever want to reach out to me directly, feel free to message me on instagram or email me hello@wavesathleisure.com. I would love to hear from you. Natalie x








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